Smiley Feedback Tablet: Customer survey machine detailed and customizable on-site feedback

A smiley feedback tablet —also known as a smiley touch or smiley terminal touchscreen— is a digital device with a touchscreen that allows customers, users or patients to respond to a satisfaction survey directly at the point of experience. Unlike button devices, tablets are designed to collect more detailed and customisable feedback, with multiple questions, tailored responses and the possibility of including open comments.

The survey follows an intuitive multi-step flow: Initial rating with satisfaction smileys. Follow-up question based on the previous response, to delve deeper into the reason. Optional open comment, where the user can write suggestions or incidents using a virtual keyboard. Additional questions of any type: area ratings, questions with conditional logic or indicators such as NPS.

The participation rate averages between 10 and 20% of the user flow. This percentage may vary depending on the sector, survey design and device location, but is particularly high in environments where users have a few minutes to respond, such as waiting rooms or customer service points.

Smiley feedback tablets are especially useful in environments with medium user flows and where more elaborate feedback than transactional is sought. Some examples: Museums and cultural spaces Citizen service offices Customer service points Shops and retail GP surgeries and health centres They are ideal when users have time to answer several questions, such as during waiting moments.

No. RateNow devices include their own SIM card with 4G connection, so they work autonomously without depending on external WiFi networks. This guarantees connectivity in any environment and makes installation easier in spaces where there is no access to corporate internet.

Yes, the surveys are 100% customisable. The question flow can be designed, the type of responses chosen, conditional logic applied and the content adapted to the needs of each sector or moment of the customer journey. They also include an anti-spam filter that detects and blocks fraudulent or overly fast responses to ensure data quality.

Installation is plug & play: simply place the device, switch it on and start collecting responses. Devices can be installed as a floor stand, wall-mounted or placed on a counter, adapting to any type of space or environment.

RateNow offers thousands of devices deployed worldwide, remote monitoring to ensure maximum connectivity and a specialised in-house team that allows changes and adjustments to surveys to be made swiftly. It also supports each client with expert advice to turn the feedback collected into real, actionable improvement decisions.