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RateNow, GuideSmiley Terminal Tablet: Customer survey machine detailed and customizable on-site feedback
The most complete way to understand your customers in real time
Smiley Terminal Tablet go beyond simple satisfaction ratings. With their digital interface and interactive surveys, these customer survey machines turn user opinions into actionable insights — in the most intuitive way.
Diana Bardales, 2025 
4 min 
What is a Customer Survey Machine: Smiley Terminal Tablet?
A Smiley Terminal Tablet — also known as a smiley touch — is a digital customer survey machine that allows users to answer surveys directly on a touchscreen device.
"Average participation rate ranges between 10% and 20% of user traffic."
Unlike button-based smiley terminals, which focus on quick satisfaction ratings using smiley faces, touchscreen terminals are designed to dig deeper. Their touch screen enables the creation of dynamic, interactive surveys with multiple questions, customized responses, and even open comment fields.
How do surveys work on a customer survey machine: smiley terminal tablet?
1. Smiley ratings: The survey starts with a simple and visual question, usually with smiley faces. Example: “Rate our service.” With a single touch, the user indicates how they feel about their experience.
2. Understanding the why: Depending on the previous answer, a follow-up question appears to explore the reason behind the rating. Example: “What could we improve?”
3. Open comments: The user can write a comment in a text box using a virtual keyboard. This allows for specific suggestions or incident reporting, giving customers a direct voice.
4. Unlimited questions: You can add as many questions as needed — ratings on different aspects of the service, conditional logic questions, or metrics such as NPS. This flexibility ensures each survey is fully tailored to your organization’s needs.
This way, feedback becomes much more complete and 100% aligned with the needs of each sector — whether in retail stores, hospitals, events, offices, or public institutions.
Features of customer survey machine: smiley terminal tablet
- 100% customizable surveys
Design your surveys, choose the questions, define how answers are displayed, and set up custom survey flows.
- Anti-spam filter
Detects and blocks invalid, too-fast, or fraudulent responses to ensure high-quality data.
- 4G connectivity
Includes a built-in SIM card, keeping devices always connected without relying on external WiFi networks.
- Plug & Play
Quick and easy setup — simply place, power on, and start collecting feedback.
- Adaptable design
Can be installed on a stand, mounted on a wall, or placed on a counter — fitting any environment.
Where to install a customer survey machine: smiley terminal tablet?
Smiley terminal tablet excel in environments where more elaborate feedback is needed — beyond quick transactional opinions — and where users have a few minutes to respond.
They’re ideal for:
- Waiting moments: when users have time to answer multiple questions.
- Detailed feedback: perfect for surveys with several levels of depth.
- Moderate traffic areas: settings with a steady flow of users but no overcrowding.
Recommended locations include museums and cultural spaces, citizen service offices, customer service points, retail stores, clinics, and health centers.
Smiley terminal tablet not only capture instant opinions — they also help understand the why behind each response. This leads to smarter decisions, faster improvements, and a much more complete customer experience.
With RateNow, you benefit from thousands of devices deployed worldwide, an expert in-house team ensuring maximum connectivity through remote monitoring, and the ability to make real-time survey updates easily and efficiently.
Want to install a customer survey machine like the Smiley Terminal Tablet?
Start listening to your customers today with RateNow — and turn every opinion into an opportunity for improvement.
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